We changed our plans. We have planned to start from the news about the Wall Street, but we started from news about China. Why? Let me explain.
TikTok – the world’s next social network spent about $1,000,000,000 on marketing only in the United States this year. Have you already signed up at TikTok? Nope? TikTok have prepared another $1,000,000,000 to burn it for you in the United States. Is it good for the United States? I am sure – nope.
Why? Tech industry is under control now. The most important metric for investors now is – growth, not revenue – just growth. TikTok and average startups must be ready to show growth before every new investment round, before each quarterly report.
They are burning money from investors to buy your attention and to reach growth. What if? Crisis. Failure. The Dotcom crisis 2 2. Especially when this will happen with Uber, Lyft, WeWork and other public companies without revenue.
We should remember that TikTok’s 1,000,000,000 marketing budget is also important for other players in their future quarterly reports – sites, startups, ads agencies where these 1,000,000,000 in cash landed… what will happen when they stop receiving 1,000,000,000 from TikTok?How will they show growth and revenue without wild money from TikTok and other Chinese startups?
So it is not only about TikTok, it is about Uber, Lyft, WeWork, Wall Street and the financial world all together.
Well, this is the best title for the beginning of this blog.
The new crisis is coming.