Facebook Reverses Company Model & Future Direction

In a somewhat stunning announcement, it appears as though Facebook‘s founder and CEO has had an existential change of heart when it comes to the product and service he wants to offer the world. Instead of focusing more on money making and short term growth, which Facebook has excelled extraordinarily well at over the course of the last decade, Mark Zuckerberg now says he is willing to take a financial hit in order to turn Facebook back into the social networking application it started as – instead of the content marketing mogul it has turned itself into.

In a posting made available on his Facebook Page earlier today Mark Zuckerberg addressed this very concern, briefly stating that “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” By doing so, Zuckerberg says he hopes to make the time people “spend on Facebook more valuable.” Adding that if Facebook does the morally right thing and starts enforcing a meaningful set of standards over the content Facebook allows people to see on an everyday basis, it “will be good for our community and our business over the long term too.

In a press release made available to the public on January 11th 2018, the head of Facebook’s News Feed also explained that starting in the very near future, Facebook will begin showing you more content from your friends and family members and less content from news agencies, businesses or corporations. In this way Facebook hopes to improve the quality of time you spend browsing Facebook, specifically by showing you things that are most valuable/relevant to you and your particular life – not necessarily things that someone else or some company has paid for you to see.

See Full Press Release Here: https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/

As for how this will effect publishers and news corporations such as myself, we should all expect to have a little less internet traffic in the future. Which is really saying something considering that nearly every leading news publication and political website in the United States has seen their online traffic steadily decrease since the US Presidential election of 2016. In fact, today’s press release flat out tells Page owners to expect “their reach, video watch time and referral traffic” to all “decrease” steadily throughout the course of 2018.

As some marketers have also pointed out, this means that Page owners are now going to have to start paying Facebook more money in the future in order to reach the same number of people they used to reach in the past. In this way, outside of being a positive public relations maneuver, this might also be a clever business ploy on Facebook‘s part – one which might end up making the company more money in the long run.

Going forward, Facebook has told page owners that if they want to see their traffic increase or show up higher in algorithms, pages should start producing more video’s and pictures because these usually generate far more reach. Facebook has also indicated that postings which generate the most engagement or reactions will always get first look in their algorithms. In this way Facebook is putting more emphasis on unique and original content, pushing page owners to figure out how to start producing content people want to interact with organically, so that they don’t have to keep paying Facebook to do it for them in the future.

Most Importantly of All

Facebook says that if people want to see more posts from pages they follow, such as Legacy Medi4, they should always select “See First” for that particular page within their news feed preference settings – which you can find located in the upper right hand corner of your Facebook feed once logged in, just above account settings. So if you are one of my regular readers, you are going to want to make sure edit your settings to see more of Legacy Medi4 in the future 😉



Categories: Publishing/Media, Tech Stuff

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